I spent two days at UWSP on a video content shoot talking to students and faculty. The shoot produced two videos — the first revolved around the mission of the UW-System called The Wisconsin Idea. Written in the early 20th century, The Wisconsin Idea speaks to the search for truth and having a sense of purpose. We had students and faculty recite the Wisconsin Idea to camera to demonstrate how the words still resonate today. For the second video we talked to them about their purpose, and what drove them every day.